Marketing:
As we head into a vital seasonal period marketing the town centre and businesses in the area becomes even more vital. Over Christmas our main campaign will lead with an events focus in an effort to draw footfall and raise awareness of the area. Many businesses access our photography scheme which includes posts on our popular digital channels. If you are not receiving this service and are interested, please get in touch and our photographer will be in touch. Our digital summer campaign reached 973,861 users over a 2 month period. We have targets to increase this over the current Christmas campaign in an effort to market Hamilton as a great destination to visit this Christmas. We would like to say a huge thank you to Hamilton’s Made In Scotland Digital Agency for their ongoing support with this work.
Christmas Events:
We still have some space left for the market on the 17th December. If interested in featuring as a vendor, please complete this form. We are also delighted to have received sponsorship for these events from Lanarkshire People Magazine. Further to this we have a deal in place with Lanarkshire people that provides a 30% discount on all advertising for levy paying businesses in the area.Please state that you are located in the BID area if using this service.
Festive events 2022:
26th November – Light Switch On
3rd December – Reindeer Parade
17th December – Christmas Gala
Quarry Place Lights:
Once again, we are delighted to provide additional lighting in this area of town over the festive period and beyond. The lighting is due to be inspected and repaired this week which should get it back on shortly.
2023:
Over the next few months, we will be working on our new business plan actions for 2023. Plans such as regular networking days, vacant property focus / advertising, 2023 event schedule, 2023 marketing plan, updated town centre action plan in collaboration with the local authority, speed improvements to the free wi-fi and more are on the agenda alongside our usual services. More to follow. If you would like to get involved in our work as a member of our volunteer board, please get in touch at malcolm.thomasharley@hamiltonbid.org
