Join the festive trail
Our final festive activity on the calendar is on Saturday 21st Dec, where we’ll be hosting a fantastic festive trail from the Bandstand on the day where visitors can sign up and win a brand-new Nintendo Switch by entering the trail. How will this work? Participants will be tasked with finding Christmas clues (Christmas themed stickers) in participating businesses. Once all are found, the participants will return to the bandstand to present their completed form to our actors. A winner at random will be chosen.
Why get involved? Trails can be a great way of getting new potential customers into your business. Whilst they may not always spend on the day, it’s a great way to highlight your business to potential future customers. Get involved: If your business would like to be involved drop us a line at info@hamiltonbid.org
Christmas Market
Also, on the 21st of December is our final Market of 2024 taking place indoors at the Regent Centre. We’re on track to deliver an estimated 36k in additional footfall into the town centre via the events/market in 2024, which if achieved will be our best result to date. Pitches are free for town centre businesses at this popular arts and craft market saving up to £60 per market. Dates for 2025 will be released soon, therefore if you are interested in getting involved on the 21st or next year drop us a line at the usual address.
Photography & promotion
Is your business getting promoted on our socials? Get involved and sign up to feature on our socials AND access free professional photography up to every 6 weeks. Did you know that our first post for the brand-new café on Cadzow Street, Eighty reached an amazing 46k users and received over 500 engagements. We were also delighted to provide top quality photography to this new business that was used on the post. If you’ve not signed up, you won’t be getting promoted so simply email today and join the scheme!
Footfall update
Footfall within the BID area of Hamilton year to date to November: +2.2% versus 2023
National average for Scotland year to date: -0.7% versus 2023
Source: Place informatics
